Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products
نویسندگان
چکیده
This study aims to analyze the effect of Green Perceived Value (GPV) and Brand Knowledge on Purchase Intention Buying Products through Attitude Towards Purchasing Products. The data was obtained directly distribution questionnaires, Google Docs, WhatsApp consumers who have purchased number respondents in this research 200 people. Questionnaire results were processed using Smart PLS version 3.29. hypothesis testing show: Functional affects with as mediation. Conditional Social that does not affect Emotional Buy Toward To
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ژورنال
عنوان ژورنال: Jurnal manajemen dan organisasi
سال: 2023
ISSN: ['2088-9372', '2527-8991']
DOI: https://doi.org/10.29244/jmo.v14i1.44626